Locations: Paris (or France remote).
Full time Job
Company: TrustInSoft is an international software publisher, with offices in Paris and San Francisco. It provides an advanced source code analyzer to ensure software cybersecurity and safety. The NIST recognized TrustInSoft’s solution twice and its unique approach to software quality. It empowers software developers and testers to guarantee that software is immune from security flaws, behaves in a deterministic way, is resilient to crashes whatever the test inputs, while reducing software verification efforts. Worldwide leading companies in the Defence / Aeronautics / Automotive / Telecoms / Semiconductors/ IoT industries already rely on TrustInSoft Analyzer.
About the Role:
TrustInSoft, a pioneer in advanced software analysis tools, is seeking an experienced Demand Generation Manager to join our marketing team.
With a focus on driving growth and enhancing our brand’s market presence, this role is ideal for a results-driven professional who excels in creating and executing effective B2B lead generation strategies.
This position offers the opportunity to significantly impact our global sales by developing targeted marketing campaigns aimed at increasing lead quality and volume.
Responsibilities:
Campaign Strategy and Execution:
- Design, implement, and monitor effective demand generation strategies that align with business goals and target industries.
- Create multi-channel marketing campaigns leveraging digital, email, events, and social media to drive lead generation and customer acquisition.
- Collaborate with product management and sales teams to develop compelling messaging and positioning that resonates with target audiences.
Performance Analysis and Optimization:
- Measure and analyze campaign effectiveness, using data to drive decisions and optimize future marketing strategies.
- Ensure efficient allocation of marketing budget resources to maximize ROI.
- Regularly report on KPIs, including leads generated, conversion rates, and campaign ROI to senior management.
Lead Management:
- Develop and refine lead qualification processes to enhance sales pipeline and improve lead conversion rates.
- Research and identify target contacts and maintain target segmentation databases.
- Work closely with the sales team to ensure leads are effectively nurtured and converted into sales opportunities.
- Utilize CRM and marketing automation tools to streamline lead management activities.
Team Collaboration and Management:
- Collaborate with cross-functional teams to ensure alignment of demand generation activities with overall business objectives.
- Stay abreast of the latest trends in demand generation and B2B marketing to keep TrustInSoft at the forefront of industry developments.
- Provide leadership to SDR team members fostering a collaborative team environment.
Skills and Experience:
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 3-5 years of proven experience in demand generation or digital marketing, particularly within the technology or software industry.
- Strong understanding of B2B marketing, lead generation, and sales processes.
- Proficient in marketing automation and CRM tools (e.g., ZOHO, Active Campaign).
- Experience with SEO, PPC, email marketing, and social media campaigns.
- Excellent analytical and quantitative skills to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
- Creative thinker with a proactive problem-solving approach.
Excellent long-term opportunities exist for the successful candidate in the exciting and growing business of cybersecurity and safety in a company that truly values its staff and offers a very differentiating tool based on unique technology.
Availability: Full time position, from Q2 2024.